Debut Communications, of Toronto, uses multiple IP-CAST® units as the platform for constructing the Hypercube Grand Finale. What is that exactly? The Hypercube is Nissan’s unique social media campaign rewarding creativity. The Hypercube Grand Finale, a Debut production, is the much anticipated 3-city link up contest event, correlating with the launch of Nissan cube, Nissan’s new line of automobiles. 3 simultaneous live broadcast feeds of the productions in Toronto, Montreal, and Vancouver were projected on large screens at each venue and presented on the web for public audiences. The venues hosted judged performances, massive car giveaways, dance parties, turntables, robots, laser lights, fog machines, and a time portal connecting all 3 cities, thousands of miles apart.

On air, Nissan gave away 50 Nissan cube automobiles to competing performance finalists. 50!

Arti Kaushal, Senior Producer for Debut says, “The 3-city link up was an integral piece of our event, and is what helped sell our creative to our client. Our initial plan was to use satellite technology. But then we had to deliver with a scaled back budget – truly a challenge. Our event was a success – and the IP-CAST was a huge part of that.”

Seamless Interactive ships the IP-CAST® with a paid return label, fully configured with the appropriate cables and in a handy road case, all for a single flat rate.
Affordable. Reliable. Easy.

Arti Kaushal: “my mind is already coming up with new ideas and other ways we can use this technology.”

Seamless Interactive is proud to have taken part in the momentous event.